Bourgogne-Franche-Comté and digital: terroir and innovation

The Bourgogne-Franche-Comté region has 3,660 e-commerce businesses, representing 3.6% of the national market. This region stands out for its strong food specialization and progressive adoption of digital by traditional players in the terroir sector.

Key regional figures:

  • 3,660 active e-commerce businesses
  • 10th national rank for the number of digital businesses
  • Dominant model: B2C (65.8% of businesses)
  • Preferred CMS: WooCommerce (46.1% of sites)

Distribution by department

Leading departments

  1. Côte-d'Or (21): 881 businesses (24.1%) — Food & Beverage: 344 (39.0%) — wine specialty
  2. Saône-et-Loire (71): 728 businesses (19.9%) — Dominant B2B: 402 (55.2%)
  3. Doubs (25): 641 businesses (17.5%) — Balanced services/B2B
  4. Yonne (89): 426 businesses (11.6%)
  5. Jura (39): 333 businesses (9.1%) — Tourism & Hospitality: 54.1% — mountain specialty

Analysis of verticals

Dominant regional sectors

  1. Food & Beverages: 1,193 businesses (32.6%) — unique French concentration for a region of this size, Burgundian wine digitalized
  2. Terroir Products: 603 businesses (16.5%) — digital promotion of local specialties
  3. Tourism & Hospitality: Strong in Jura (54.1%) — mountain economy, UNESCO heritage (Burgundy vineyards)

Technologies

  1. WooCommerce: 1,689 sites (46.1%)
  2. PrestaShop: 936 sites (25.6%) — above national average (17.9% in Île-de-France)
  3. Shopify: 618 sites (16.9%)

Business models

  • B2B: 597 businesses (16.3%)
  • B2C: 2,407 businesses (65.8%)
  • D2C: 656 businesses (17.9%) — direct promotion of local productions, short supply chain wine

Strengths and opportunities

  • Digital terroir: French food e-commerce leader
  • Wine tourism: Underexploited tourist potential
  • Digital exports: International reach of products
  • 10th French region with 3.6% of the national market

Methodology: Identification of e-commerce stores by CMS technology and reconciliation with businesses via legal information (SIRET/SIREN/VAT number). Active businesses are retained in the analysis.