E-commerce in Île-de-France – May 2025: 26,488 businesses analyzed

Île-de-France and digital: undisputed national leader

The Île-de-France region dominates the French e-commerce ecosystem with 26,488 businesses registered, representing 25.9% of the national market. This exceptional concentration confirms the digital economic capital status of the region.

Key regional figures:

• 26,488 active e-commerce businesses
• 1st national rank with 25.9% of the French market
• Dominant model: B2C (56.3% of businesses)
• Technological balance: WooCommerce (37.2%) and Shopify (35.7%)

Distribution by department

Leading departments in Île-de-France

1. Paris (75): 12,255 businesses (46.3%) — Professional services: 6,136 (50.1%), Fashion: 3,596 (29.3%), CMS: Shopify 40.9%, WooCommerce 33.4%
2. Hauts-de-Seine (92): 3,108 businesses (11.7%) — Professional services ultra-dominant: 2,143 (69.0%), B2B: 1,488 (47.9%)
3. Seine-Saint-Denis (93): 2,089 businesses (7.9%) — Balanced services/B2B, significant fashion: 581 (27.8%)
4. Yvelines (78): 2,024 businesses (7.6%)
5. Val-de-Marne (94): 1,938 businesses (7.3%)

Analysis of verticals in Île-de-France

Top 10 most represented sectors

1. Professional Services: 12,926 businesses (53.7%)
2. Business to Business: 8,191 businesses (34.0%)
3. Fashion & Apparel: 6,014 businesses (25.0%) — 29.8% of national fashion sector
4. Health & Beauty: 5,544 businesses (23.0%)
5. Home & Garden: 3,916 businesses (16.3%)
6. Travel & Hospitality: 3,334 businesses (13.8%)
7. Food & Beverages: 2,914 businesses (12.1%)
8. Creative Services: 1,025 businesses (4.3%)
9. Digital Goods & Services: 880 businesses (3.7%)
10. Luxury Products: 469 businesses (1.9%) — 36.8% of French luxury e-commerce

Preferred e-commerce technologies

Most used CMS in Île-de-France

1. WooCommerce: 8,953 sites (37.2%)
2. Shopify: 8,585 sites (35.7%)
3. PrestaShop: 4,305 sites (17.9%)
4. Magento: 484 sites (2.0%)

Île-de-France stands out for a unique technological balance between WooCommerce (37.2%) and Shopify (35.7%). Shopify represents 23.4% nationally, a +12.3 point gap in Île-de-France, demonstrating massive adoption by the Parisian startup ecosystem.

Business models in Île-de-France

• B2B: 3,761 businesses (15.6%)
• B2C: 13,551 businesses (56.3%)
• D2C: 6,313 businesses (26.2%) — overrepresentation vs national average (23.0%)

Île-de-France's strengths

• European tech hub: France's most mature startup ecosystem
• Economic capital: Concentration of corporate headquarters
• D2C innovation: Pioneer of direct-to-consumer sales
• Premium sectors: Leadership in fashion, luxury, professional services

National comparison

• 1st French region with 23.5% of the national market
• Undisputed leadership ahead of Auvergne-Rhône-Alpes (13.0%)
• WooCommerce: 37.2% vs 45.5% national (-8.3 pts); Shopify: 35.7% vs 23.4% national (+12.3 pts)

Methodology: Identification of e-commerce stores by CMS technology and reconciliation with businesses via legal information (SIRET/SIREN/VAT number). Active businesses are retained in the analysis.