PACA and digital: confirmed Mediterranean power

The Provence-Alpes-Côte d'Azur region establishes itself as an e-commerce power with 10,144 businesses registered, representing 9.9% of the French national market. PACA ranks 4th nationally, confirming the economic dynamism of the French Mediterranean coast.

Key regional figures:

  • 10,144 active e-commerce businesses
  • 4th national rank
  • Dominant model: B2C (62.2% of businesses)
  • Technological balance: WooCommerce (44.1%), PrestaShop (24.4%), Shopify (23.2%)

Distribution by department

  1. Bouches-du-Rhône (13): 4,182 businesses (38.5%) — dominant professional services, tourism 765 (18.3%)
  2. Alpes-Maritimes (06): 2,564 businesses (23.6%) — tourism 26.2% (Côte d'Azur)
  3. Var (83): 2,151 businesses (19.8%) — coastal tourism 30.9%
  4. Vaucluse (84): 1,376 businesses (12.7%)

Top 5 sectors

  1. Professional Services: 5,055 businesses (49.8%)
  2. Travel & Hospitality: 2,620 businesses (25.8%) — Mediterranean tourist specialization
  3. Home & Garden: 2,478 businesses (24.4%)
  4. Health & Beauty: 2,156 businesses (21.2%)
  5. Business to Business: 1,982 businesses (19.5%)

Technologies

  1. WooCommerce: 4,469 sites (44.1%)
  2. PrestaShop: 2,473 sites (24.4%) — above national (20.3%)
  3. Shopify: 2,357 sites (23.2%) — above national (19.3%)

Business models

  • B2B: 1,282 businesses (12.6%)
  • B2C: 6,313 businesses (62.2%) — ultra-dominant
  • D2C: 2,361 businesses (23.3%)

PACA's strengths

  • Tourist power: 1st French tourist e-commerce destination
  • Technological diversity: WooCommerce/PrestaShop/Shopify balance
  • B2C economy: Ultra-developed (62.2%)
  • Dynamic metropolises: Marseille, Nice, Toulon digitalized

Methodology: Identification of e-commerce stores by CMS technology and reconciliation with businesses via legal information (SIRET/SIREN/VAT number). Active businesses are retained in the analysis.