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Auvergne-Rhône-Alpes and Digital: Economic Context

The Auvergne-Rhône-Alpes region represents 13.7% of French e-commerce with 14,773 registered businesses, positioning itself as the 2nd e-commerce region in France behind Île-de-France.

Regional Key Figures:

  • 14,773 active e-commerce businesses
  • 2nd national ranking for digital businesses
  • Dominant model: B2C (60.6% of businesses)
  • Preferred CMS: WooCommerce (49.4% of sites)

Distribution by Department

Leading Departments in Auvergne-Rhône-Alpes

  1. Rhône (69): 4,374 businesses (29.6% of regional total)
  2. Isère (38): 2,104 businesses (14.2% of regional total)
  3. Haute-Savoie (74): 1,667 businesses (11.3% of regional total)
  4. Loire (42): 1,145 businesses (7.7% of regional total)
  5. Drôme (26): 1,061 businesses (7.2% of regional total)

Analysis of Verticals in Auvergne-Rhône-Alpes

Top 5 Most Represented Sectors

  1. Professional Services: 7,613 businesses (57.1%)
  2. Business to Business: 6,502 businesses (48.8%)
  3. Home & Garden: 3,872 businesses (29.1%)
  4. Travel & Hospitality: 3,620 businesses (27.2%)
  5. Health & Beauty: 3,217 businesses (24.1%)

E-commerce Technologies Used

Most Used CMS in Auvergne-Rhône-Alpes

  1. WooCommerce: 6,582 sites (49.4%)
  2. PrestaShop: 3,080 sites (23.1%)
  3. Shopify: 2,573 sites (19.3%)
  4. Magento: 301 sites (2.3%)
  5. WiziShop: 131 sites (1.0%)

WooCommerce dominance (nearly 50%) reflects a preference for open-source and flexible solutions. PrestaShop, a French solution, maintains strong implantation with nearly one quarter of businesses.

Business Models in Auvergne-Rhône-Alpes

  • B2B: 2,182 businesses (16.4%)
  • B2C: 8,069 businesses (60.6%)
  • D2C: 2,890 businesses (21.7%)

Trends and Regional Specificities

Strengths of Auvergne-Rhône-Alpes

  • Technology hub: Mature Lyonnais tech ecosystem
  • Industry 4.0: Advanced digitalization of industrial sector
  • Innovation: High density of startups and scale-ups
  • Diversification: Balance between B2B industrial and B2C services

National Comparison

  • 2nd French region for number of e-commerce businesses
  • 12.4% of the national market
  • Growth above national average

Methodology: Identification of e-commerce stores by CMS technology and cross-referencing with businesses via legal information (SIRET/SIREN/VAT number). Only active businesses are retained in the analysis.