Pays de la Loire and digital: successful territorial balance

The Pays de la Loire region displays a dynamic e-commerce ecosystem with 5,789 businesses identified, representing 5.7% of the French national market. Pays de la Loire ranks 7th nationally.

Key regional figures:

  • 5,789 active e-commerce businesses
  • 7th national ranking
  • Dominant model: B2C (61.0% of businesses)
  • Preferred CMS: WooCommerce (50.4% of sites)

Distribution by department

  1. Loire-Atlantique (44): 2,529 businesses (43.7%) — Nantes hub, professional services 79.9%, B2B 60.2%
  2. Maine-et-Loire (49): 1,246 businesses (21.5%) — balanced B2B/services
  3. Vendée (85): 1,049 businesses (18.1%) — professional services 70.9%
  4. Sarthe (72): 644 businesses (11.1%) — dominant B2B 66.3%
  5. Mayenne (53): 321 businesses (5.5%) — national B2B record: 86.3%

Top 5 sectors

  1. Professional Services: 4,037 businesses (69.7%)
  2. Business to Business: 3,575 businesses (61.8%) — strong industrial tradition
  3. Home & Garden: 2,122 businesses (36.7%)
  4. Travel & Hospitality: 1,512 businesses (26.1%) — Atlantic tourism
  5. Health & Beauty: 1,483 businesses (25.6%)

Technologies

  1. WooCommerce: 2,915 sites (50.4%) — above national average (45.5%)
  2. PrestaShop: 1,273 sites (22.0%) — above national (20.3%)
  3. Shopify: 1,055 sites (18.2%)

Business models

  • B2B: 1,017 businesses (17.6%) — above national average (14.9%)
  • B2C: 3,533 businesses (61.0%)
  • D2C: 1,230 businesses (21.2%) — short circuits and local products

Pays de la Loire strengths

  • Territorial balance: Harmonious development across 5 departments
  • Developed B2B: 17.6% vs 14.9% national (+2.7 points)
  • Industrial tradition: Digitalized manufacturing sectors
  • Logistics position: European Atlantic hub

Methodology: Identification of e-commerce stores by CMS technology and cross-referencing with businesses via legal information (SIRET/SIREN/VAT number). Active businesses are retained during analysis.