Grand Est and digital: connected European crossroads

The Grand Est region asserts its strategic position with 7,665 businesses identified, representing 7.5% of the national market. This performance testifies to the successful digital transformation of a border region with strong industrial traditions.

Key regional figures:

  • 7,665 active e-commerce businesses
  • 5th national ranking
  • Dominant model: B2C (64.4% of businesses)
  • Preferred CMS: WooCommerce (45.2%) with strong PrestaShop (25.5%)

Distribution by department

  1. Bas-Rhin (67): 2,124 businesses (27.7%) — Strasbourg hub, professional services 61.5%, B2B 52.5%
  2. Haut-Rhin (68): 1,246 businesses (16.3%) — PrestaShop 31.5% (regional record)
  3. Moselle (57): 1,089 businesses (14.2%) — industrial B2B 52.2%
  4. Marne (51): 897 businesses (11.7%) — Champagne economy, WooCommerce 52.6%
  5. Meurthe-et-Moselle (54): 793 businesses (10.3%) — professional services 69.1%

Top 5 sectors

  1. Professional Services: 4,309 businesses (56.2%)
  2. Business to Business: 4,068 businesses (53.1%) — automotive, metallurgy, cross-border trade with Germany
  3. Home & Garden: 2,780 businesses (36.3%) — Alsatian crafts
  4. Health & Beauty: 1,845 businesses (24.1%)
  5. Travel & Hospitality: 1,681 businesses (21.9%) — Alsace wine route

Technologies

  1. WooCommerce: 3,463 sites (45.2%)
  2. PrestaShop: 1,951 sites (25.5%) — strongly above national (20.3%)
  3. Shopify: 1,468 sites (19.2%)

Business models

  • B2B: 1,215 businesses (15.9%) — above national average (14.9%)
  • B2C: 4,935 businesses (64.4%)
  • D2C: 1,446 businesses (18.9%) — below national average (23.0%)

Grand Est strengths

  • Cross-border position: European geographical advantage
  • Industrial tradition: B2B above national average
  • Strong PrestaShop: 25.5% vs 20.3% national (+5.2 points)
  • Territorial balance: 10 active departments

Methodology: Identification of e-commerce stores by CMS technology and cross-referencing with businesses via legal information (SIRET/SIREN/VAT number). Active businesses are retained during analysis.