Nouvelle-Aquitaine and digital: 5th French region

The Nouvelle-Aquitaine region confirms its e-commerce dynamism with 9,719 businesses identified, representing 9.5% of the French national market. This performance positions Nouvelle-Aquitaine as the 5th e-commerce region in France.

Key regional figures:

  • 9,719 active e-commerce businesses
  • 5th national ranking
  • Dominant model: B2C (60.9% of businesses)
  • Preferred CMS: WooCommerce (48.7% of sites)

Distribution by department

  1. Gironde (33): 34.1% of internal distribution — Bordeaux economic hub, WooCommerce 47.6%, Shopify 23.0%
  2. Pyrénées-Atlantiques (64): 13.5% — Basque-Béarnaise economy, mountain and coastal tourism
  3. Charente-Maritime (17): 10.7% — coastal tourism specialization (39.6% of departmental businesses)
  4. Landes (40): 7.6% — services/tourism balance
  5. Dordogne (24): 6.5% — heritage tourism champion (41.4%), WooCommerce 52.9%

Top 5 sectors

  1. Professional Services: 5,278 businesses (54.3%)
  2. Business to Business: 3,749 businesses (38.6%) — wine and gastronomic traditions
  3. Home & Garden: 2,980 businesses (30.7%)
  4. Travel & Hospitality: 2,644 businesses (27.2%) — major tourism specialization
  5. Health & Beauty: 2,240 businesses (23.0%)

Technologies

  1. WooCommerce: 4,732 sites (48.7%) — above national average (45.5%)
  2. PrestaShop: 2,275 sites (23.4%) — loyalty to French solutions
  3. Shopify: 1,920 sites (19.8%)

Business models

  • B2B: 1,194 businesses (12.3%)
  • B2C: 5,919 businesses (60.9%)
  • D2C: 2,455 businesses (25.3%) — above national average (23.0%)

Nouvelle-Aquitaine strengths

  • Territorial diversity: 12 departments with marked specializations
  • Tourism excellence: 27.2% of businesses dedicated
  • Digitalized local products: Developed D2C (25.3% vs 23.0% national)
  • Exceptional food industry: Wines, cognac, gastronomy valued

Methodology: Identification of e-commerce stores by CMS technology and cross-referencing with businesses via legal information (SIRET/SIREN/VAT number). Active businesses are retained during analysis.