6,635 French Businesses on Amazon: The Real Number

In April 2026, 6,635 French SIREN are identified as Amazon sellers in our database. Among them, 3,166 also operate their own e-commerce store, representing true omnichannel players who manage both their direct channel and the world's largest marketplace simultaneously. The remaining 3,469 sell exclusively via Amazon without an identified independent store.

In terms of actual activity, 5,728 sellers show estimated order volumes, with an average of 46,986 annual orders and a median price of €55. Amazon stands out for its very high order volumes—a sign of the platform's traffic depth, which allows French sellers to reach massive audiences at the national and European level.

Which CMS do Amazon sellers with their own store use?

Among the 3,166 Amazon sellers operating their own e-commerce site, the CMS breakdown confirms PrestaShop's dominance with 1,148 SIREN (36.3%), ahead of Shopify with 725 SIREN (22.9%) and WooCommerce with 564 SIREN (17.8%). Magento represents 99 SIREN (3.1%).

PrestaShop is significantly overrepresented compared to its 19.2% global market share: its native marketplace connectors and ecosystem of modules dedicated to managing Amazon product feeds make it the reference platform for professional multi-channel merchants. WooCommerce, which represents 47.5% of the global e-commerce market, captures only 17.8% of Amazon sellers with an independent store—a revealing gap showing the low inclination of WooCommerce merchants toward marketplace strategy.

Discover how each CMS is positioned on marketplaces in our French E-Commerce Overview – April 2026.

Most represented categories on Amazon

The categories with the highest concentration of French sellers on Amazon are Health & Beauty (1,257 sellers), Home & Kitchen (1,073), and Automotive & Motorcycle (858). Followed by Pet Supplies (503), Electronics & Tech (452), and Food & Beverages (426).

Automotive & Motorcycle is particularly noteworthy—858 French sellers in a category often underestimated, driven by spare parts and accessories.

Geographic Distribution

Île-de-France concentrates 2,082 Amazon sellers (31.4% of the total), a rate higher than its weight in the global e-commerce market (24.3%). Auvergne-Rhône-Alpes (771) and Provence-Alpes-Côte d'Azur (670) form the second and third hubs. Hauts-de-France (485) and Grand Est (431) confirm their industrial and logistics anchoring.

Multi-marketplace Presence

Among all 29,378 marketplace sellers identified in France, 86.3% are present on a single platform (25,363 SIREN). Among Amazon sellers, 1,594 combine Amazon and Cdiscount, 141 operate across Amazon, Cdiscount, and Leroy Merlin, and 304 are present on three platforms simultaneously.

Identify your competitors on Amazon by CMS, region, and sector. Request access to the lebot.in database.

5 Key Takeaways

1. 6,635 French businesses on Amazon, including 3,166 with an independent store.

2. 5,728 active sellers averaging 46,986 annual orders and a median price of €55.

3. PrestaShop dominates at 36.3% of Amazon sellers with an independent store—versus 19.2% global market share.

4. Health-Beauty, Home-Kitchen, Automotive: the three leading categories of French sellers on Amazon.

5. Île-de-France concentrates 31.4% of Amazon sellers—a marked overrepresentation versus its global e-commerce weight (24.3%).

Frequently Asked Questions

How many French businesses sell on Amazon?

In April 2026, 6,635 French businesses (SIREN) are identified as Amazon sellers, of which 3,166 also operate their own e-commerce store. 5,728 sellers show estimated real activity.

Which CMS do French Amazon sellers use?

PrestaShop dominates with 36.3% of Amazon sellers with an independent store, ahead of Shopify (22.9%) and WooCommerce (17.8%).

What are the most popular categories on Amazon France?

Health & Beauty (1,257 sellers), Home & Kitchen (1,073), and Automotive & Motorcycle (858) are the top three categories of French sellers on Amazon.

Which region has the most Amazon sellers?

Île-de-France concentrates 31.4% of French Amazon sellers (2,082 SIREN), followed by Auvergne-Rhône-Alpes (771) and Provence-Alpes-Côte d'Azur (670).

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Our Scope: Marketplace Sellers with Valid SIRET

The figures in this article come from lebot.in's marketplace sellers table. We count SIREN registered as active with INSEE identified as sellers on Amazon, whose registered headquarters are located in France and mentioned in the legal notices of their site or seller profile. Excluded: intra-community VAT numbers starting with FR linked to foreign entities, inactive or invalid SIRET, and sellers without verifiable legal identification.

Estimated order data (46,986 orders/year on average, median price €55) is available for 5,728 active sellers out of 6,635 identified. For other marketplaces (Leroy Merlin, Boulanger, Décathlon), only the number of sellers is available—no sales volume data is used.

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Further Reading

Deep Dive by CMS Platform

→ PrestaShop in France – April 2026: #1 CMS on Amazon at 36.3%

→ Shopify in France – April 2026: 22.9% of Amazon sellers with webshop

→ WooCommerce in France – April 2026: Only 17.8% on Amazon

Other Marketplaces

→ French E-Commerce Sellers on Cdiscount – April 2026

Overview

→ French E-Commerce Overview – April 2026

Access the complete list of French e-commerce sellers active on Amazon via the lebot.in database. Request access to the database.

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