21,616 French Businesses on Cdiscount: France's Leading Marketplace

In April 2026, 21,616 French SIREN are identified as Cdiscount sellers in our database—more than 3 times the number of Amazon sellers (6,635). Among them, 8,817 also operate their own e-commerce store, while others (12,799) operate exclusively via Cdiscount without an identified independent site. This high ratio of sellers without a webshop reveals that Cdiscount serves as an entry point into e-commerce for many French businesses that haven't yet invested in their own digital channel.

In terms of estimated actual activity, 9,241 sellers show order volumes, with an average of 656 annual orders and a median price of €128. By comparison, Amazon shows 46,986 average annual orders but a median price of only €55. Cdiscount thus positions its sellers on higher-value unit items, with more modest volumes.

Which CMS do Cdiscount sellers with their own store use?

Among the 8,817 Cdiscount sellers operating their own webshop, PrestaShop dominates with 3,000 SIREN (34.0%), ahead of WooCommerce with 1,536 SIREN (17.4%) and Shopify with 1,256 SIREN (14.2%). Magento represents 244 SIREN (2.8%).

Cdiscount's CMS profile confirms PrestaShop's overrepresentation on French marketplaces. A notable finding: WooCommerce exceeds Shopify among Cdiscount sellers with a webshop, an inversion compared to the global market where Shopify (21.3%) leads WooCommerce. Cdiscount attracts more small WooCommerce merchants thanks to more accessible entry barriers.

Discover how each CMS is positioned on marketplaces in our French E-Commerce Overview – April 2026.

Most represented categories on Cdiscount

The main categories on Cdiscount are Home & Kitchen (402 sellers with identified category), Electronics & Tech (177), Toys & Games (135), and Clothing & Accessories (132). Health & Beauty (123) and Garden (94) round out the top 6.

Compared to Amazon, Cdiscount is stronger in Electronics & Tech and Home Appliances—consistent with its history as a pioneer in selling electronic products in France—and weaker in Automotive & Motorcycle (83 versus 858 on Amazon). The Home & Kitchen category dominates both platforms, confirming its centrality in French e-commerce.

Geographic Distribution

Île-de-France concentrates 5,899 Cdiscount sellers (27.3%), a profile proportionally similar to Amazon. Nouvelle-Aquitaine stands out with 1,913 sellers (8.9%), a notable overrepresentation linked to Cdiscount's Bordeaux origins. Auvergne-Rhône-Alpes (2,440) and Provence-Alpes-Côte d'Azur (2,119) complete the podium.

Multi-marketplace Presence

Among the 29,378 French marketplace sellers identified, 86.3% are present on a single platform. Among Cdiscount sellers, 1,594 also combine with Amazon, 168 operate across Cdiscount and Leroy Merlin, and 123 are present on Cdiscount and Boulanger. The Cdiscount + Castorama + Leroy Merlin combo (66 SIREN) reveals a cluster of home improvement and garden merchants particularly active on specialized platforms.

Identify your competitors on Cdiscount by CMS, region, and sector. Request access to the lebot.in database.

5 Key Takeaways

1. 21,616 French businesses on Cdiscount—3 times more than Amazon (6,635).

2. 9,241 active sellers averaging 656 annual orders and a median price of €128—higher shopping baskets than Amazon (€55).

3. PrestaShop dominates at 34.0% of sellers with a webshop, followed by WooCommerce (17.4%) and Shopify (14.2%).

4. Home-Kitchen and Electronics & Tech lead the categories—consistent with Cdiscount's historical positioning.

5. Nouvelle-Aquitaine overrepresented at 8.9%—the territorial anchoring of Cdiscount in Bordeaux remains structural.

Frequently Asked Questions

How many French businesses sell on Cdiscount?

In April 2026, 21,616 French businesses (SIREN) are identified as Cdiscount sellers—3 times more than Amazon (6,635). 8,817 also operate their own e-commerce store.

Which CMS do French Cdiscount sellers use?

PrestaShop dominates with 34.0% of Cdiscount sellers with an independent store, ahead of WooCommerce (17.4%) and Shopify (14.2%).

How does Cdiscount compare to Amazon for French sellers?

Cdiscount has 3 times more French sellers (21,616 versus 6,635) but with lower order volumes (656/year versus 46,986/year). The median price on Cdiscount is higher (€128 versus €55).

What is the geographic specificity of Cdiscount?

Nouvelle-Aquitaine is overrepresented with 8.9% of Cdiscount sellers, linked to the platform's Bordeaux origins. Île-de-France concentrates 27.3% of the total (5,899 sellers).

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Our Scope: Marketplace Sellers with Valid SIRET

The figures in this article come from lebot.in's marketplace sellers table. We count SIREN registered as active with INSEE identified as sellers on Cdiscount, whose registered headquarters are located in France and mentioned in the legal notices of their site or seller profile. Excluded: intra-community VAT numbers starting with FR linked to foreign entities, inactive or invalid SIRET, and sellers without verifiable legal identification.

Estimated order data (656 orders/year on average, median price €128) is available for 9,241 active sellers out of 21,616 identified. For other marketplaces (Leroy Merlin, Boulanger, Décathlon), only the number of sellers is available—no sales volume data is used.

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Further Reading

Deep Dive by CMS Platform

→ PrestaShop in France – April 2026: #1 CMS on Cdiscount at 34.0%

→ WooCommerce in France – April 2026: 17.4% of Cdiscount sellers

→ Shopify in France – April 2026: 14.2% of Cdiscount sellers with webshop

Other Marketplaces

→ French E-Commerce Sellers on Amazon – April 2026

Overview

→ French E-Commerce Overview – April 2026

Access the complete list of French e-commerce sellers active on Cdiscount via the lebot.in database. Request access to the database.

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