1,343 Magento Stores: Small in Volume, Immense in Performance

Magento represents just 1,343 active stores in France in April 2026, or 1.1% of the market. This figure is misleading: Magento is not a mass-market platform — it is a performance platform, deployed where technical complexity and transaction volumes are high.

Distribution by Traffic Segment: The Best Leader Ratio in the Market

With 872 Starter sites, 111 Scaling, 112 Mid-market, and 119 Leaders, the leaders/total ratio reaches 8.9% — incomparably superior to WooCommerce (0.13%), PrestaShop (1.1%), and Shopify (1.1%). Only Sylius performs better (10.6%).

B2B/B2C: A Significant B2B Profile

Magento has 308 B2B stores (22.9% of its base), well above the market average of 13.4%. The platform is particularly well-suited for distributors, manufacturers, and wholesalers managing complex catalogs and significant order flows.

Magento's Sectors of Excellence

Magento dominates in sectors with high technical complexity: Industrial Supplies (4.3%), Home & Garden (2.2%), Business-to-Business (2.5%), and Automotive (2.0%). It is virtually absent from service and content sectors (Professional Services 0.1%, Education 0.7%).

Magento e-commerce sectors infographic France April 2026
Using Magento? Discover how your platform ranks in our French E-commerce Overview – April 2026.

Marketplace Presence: The Most Multichannel CMS in the Market

Magento displays the highest marketplace presence rate in the market: 18.0% of its merchants are present on at least one marketplace (197 SIRENs out of 1,095) — 7 times the rate of WooCommerce (2.6%) and 1.5 times that of PrestaShop (11.7%).

The breakdown is particularly remarkable: 99 SIRENs on Amazon (9.0%), 104 on Cdiscount (9.5%), 35 on Leroy Merlin (3.2%), 14 on Boulanger (1.3%), 14 on Décathlon (1.3%), and 30 on La Redoute (2.7%) — the highest rates in the market across all platforms combined.

Access the complete list of Magento merchants in France. Request access to the lebot.in database.

The 5 Most-Visited Magento Stores in France

1. electrodepot.fr — Electronics — 7,396,143 visits/month

2. adopt.com — Health & Beauty — 1,833,801 visits/month

3. damart.fr — Fashion & Apparel — 1,648,794 visits/month

4. promessedefleurs.com — Home & Garden — 1,185,220 visits/month

5. mondialtissus.fr — Arts & Crafts — 1,167,175 visits/month

5 Key Takeaways

1. 1,343 active stores — small in volume, but the technical elite of French e-commerce.

2. Leaders/total ratio of 8.9% — 2nd best in the market after Sylius (10.6%).

3. B2B at 22.9% — the platform of choice for professional distributors and wholesalers.

4. Most multichannel CMS: 18.0% of merchants on at least one marketplace — 9.0% on Amazon, 9.5% on Cdiscount, 3.2% on Leroy Merlin.

5. electrodepot.fr, Adopt, Damart — Magento powers some of the largest French e-commerce sites.

Frequently Asked Questions

How many Magento stores are active in France?

1,343 French e-commerce stores run on Magento in April 2026, representing 1.1% of the market.

Why does Magento have the best leader ratio?

8.9% of Magento stores exceed 100,000 monthly visits (119 leaders) — the 2nd best ratio after Sylius (10.6%).

Is Magento the most present CMS on marketplaces?

Yes. 18.0% of Magento merchants are on at least one marketplace, ahead of Sylius (12.8%) and PrestaShop (11.7%).

Is Magento suitable for B2B?

22.9% of Magento stores are B2B (308 sites), well above the market average (13.4%).

Our Scope: Active E-commerce Stores with Valid SIRET

The figures in this article cover e-commerce sites whose SIRET appears in legal notices, is active in the INSEE registry, and whose registered headquarters are located in France.

The Five Traffic Segments

Starter: fewer than 10,000 visits/month. Small: 10,000 to 20,000. Scaling: 20,000 to 40,000. Mid-market: 40,000 to 100,000. Leaders: more than 100,000 visits/month.

Traffic volumes are measured via SimilarWeb (monthly average).

Further Reading

Magento vs Other Technical Platforms

→ Sylius in France – April 2026

→ PrestaShop in France – April 2026

→ Shopify in France – April 2026

Magento Merchants on Marketplaces

→ French E-merchants on Amazon – April 2026

→ French E-merchants on Cdiscount – April 2026

Overview

→ French E-commerce Overview – April 2026

Access the complete list of Magento stores in France via the lebot.in database. Request access to the database.