PrestaShop in France — April 2026: 23,277 Stores

23,277 PrestaShop Stores: The French Solution That Endures

PrestaShop counts 23,277 active stores in France in April 2026, representing 19.2% of the national market. Created in France in 2007, the platform maintains a solid position driven by its technical mastery, agency and module ecosystem, and alignment with professional merchant needs.

Distribution by Traffic Segment: The Merchants' Volume Platform

With 20,517 Starter sites (fewer than 10,000 visits/month), 1,215 Small, 802 Scaling, 497 Mid-market, and 246 Leaders, PrestaShop shows the best distribution across high-commerce-activity segments after Shopify. Its leader-to-total ratio (1.1%) is more than 3 times higher than WooCommerce's (0.13%).

B2B/B2C: The Professional Commerce Platform

PrestaShop displays 3,514 B2B stores (15.1% of its base), exceeding the market average of 13.4%. PrestaShop natively offers B2B functionality (quotes, professional client accounts, differentiated pricing) that meets the needs of wholesalers, manufacturers, and distributors.

PrestaShop's Preferred Sectors

PrestaShop dominates in sectors with high commercial complexity: Electronics (39.9%), Wholesale (48.5%), Automotive (38.1%), and Industrial Supplies (37.4%) — sectors with complex catalogs, differentiated pricing, and professional clientele.

Are you a PrestaShop merchant? Discover how your platform positions against Shopify and WooCommerce in our French e-commerce overview – April 2026.

Geographic Distribution: The Industrial Regions

Hauts-de-France shows the strongest concentration with 24.7% of local stores (vs 19.2% nationally), followed by Bourgogne-Franche-Comté (23.0%) and Centre-Val de Loire (21.5%). Île-de-France significantly underindexes at 15.4%.

Marketplace Presence: 3rd Marketplace Rate, 1st in Absolute Volume

PrestaShop displays the 3rd marketplace presence rate on the market with 11.7% of its merchants on at least one platform (2,315 SIREN out of 19,829) — behind Magento (18.0%) and Sylius (12.8%), but far ahead of Shopify (6.7%) and WooCommerce (2.6%). In absolute volume, however, PrestaShop is by far the leading CMS on all marketplaces: 1,150 SIREN on Amazon, 1,360 on Cdiscount, 315 on Leroy Merlin, 107 on Boulanger, 87 on Décathlon, and 100 on La Redoute.

This volume dominance is explained by the size of the PrestaShop base and by the ecosystem of native marketplace connectors that facilitate product flow management across multiple channels simultaneously.

Identify your PrestaShop competitors by region, sector, and traffic volume. Request access to the lebot.in database.

The 5 Most-Visited PrestaShop Stores in France

1. chaussea.com — Fashion & Apparel — 2,490,508 visits/month

2. philibertnet.com — Toys & Games — 1,960,555 visits/month

3. nutripure.fr — Health & Beauty — 1,608,573 visits/month

4. idmarket.com — Home & Garden — 1,347,637 visits/month

5. 50factory.com — Automotive — 1,167,721 visits/month

5 Key Takeaways

1. 23,277 active stores, representing 19.2% of the French e-commerce market.

2. 246 Leader sites — leader-to-total ratio 3 times higher than WooCommerce.

3. B2B at 15.1% — the leading platform for French professional commerce.

4. 3rd marketplace rate (11.7%) but 1st in absolute volume — 1,150 SIREN on Amazon, 1,360 on Cdiscount, 315 on Leroy Merlin.

5. Dominant in Automotive (38.1%), Electronics (39.9%), and Wholesale (48.5%).

Frequently Asked Questions

What is PrestaShop's market share in France?

PrestaShop represents 19.2% of the French e-commerce market in April 2026, with 23,277 active stores. It is the 3rd platform by volume behind WooCommerce (47.5%) and Shopify (21.3%).

Is PrestaShop suitable for marketplace merchants?

PrestaShop displays the 3rd marketplace presence rate (11.7%) but ranks 1st in absolute volume across all marketplaces: 1,150 SIREN on Amazon, 1,360 on Cdiscount, 315 on Leroy Merlin.

What are the best sectors for PrestaShop?

PrestaShop dominates in sectors with high commercial complexity: Electronics (39.9%), Wholesale (48.5%), Automotive (38.1%), and Industrial Supplies (37.4%).

Is PrestaShop good for B2B?

With 15.1% of B2B stores, PrestaShop exceeds the market average (13.4%). Its native quote, professional client account, and differentiated pricing features make it a relevant choice for professional commerce.

Our Scope: Active e-commerce stores with valid SIRET

The figures in this article cover e-commerce sites whose SIRET appears in legal notices, is active in the INSEE registry, and whose registered headquarters is located in France. Excluded: intra-community VAT numbers beginning with FR linked to foreign entities, inactive or invalid SIRETs, and sites without identifiable legal notices. This approach ensures an accurate snapshot of the French business fabric.

The five traffic segments

Starter: fewer than 10,000 visits/month — the vast majority of the market, stores in launch phase or niche players.

Small: 10,000 to 20,000 visits/month — stores that have found their audience, modest size.

Scaling: 20,000 to 40,000 visits/month — actively growing sites, often in marketing investment phase.

Mid-market: 40,000 to 100,000 visits/month — established e-merchants with proven model and solid customer base.

Leaders: more than 100,000 visits/month — significant market players, recognized brands or high-profile specialists.

Traffic volumes are measured via SimilarWeb (monthly average).

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Further Reading

PrestaShop versus other platforms

→ Shopify in France – April 2026: 280 leaders, the rising platform

→ WooCommerce in France – April 2026: the volume giant

→ Magento in France – April 2026: the most multi-channel CMS

PrestaShop on the marketplaces

→ French e-merchants on Amazon – April 2026: PrestaShop leads at 36.3%

→ French e-merchants on Cdiscount – April 2026: PrestaShop leader at 34.0%

Overview

→ French e-commerce overview – April 2026

Access the complete list of PrestaShop stores by region, sector, or company size via the lebot.in database. Request access to the database.

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