1. Methodology

Our process is based on a rigorous three-step protocol:

  1. Data retrieval: We obtain the list of domains from our e-commerce data provider, including new weekly creations.
  2. Server response testing: We verify site availability by analyzing HTTP response codes to identify truly active stores.
  3. Legal information analysis: We review the legal information on identified sites in order to confirm their presence in the French market and ensure the reliability of collected data.

2. Global Overview

a. Distribution of stores by country

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From the first weeks of tracking, we observe significant volume of new online stores. On a global scale, thousands of new creations are recorded each week, illustrating the vitality of the e-commerce sector.

Over the period from February 2 to February 25, 102,612 domains were scanned, providing a comprehensive overview. Among these domains, 28% of domains, or 29,871, have legal mentions indicating precise business localization.

b. Details by Top 10 Countries of Solutions with Volumes

  1. United States: 10,596 creations
  2. United Kingdom: 2,709 creations
  3. France: 2,390 creations
  4. Spain: 1,186 creations
  5. India: 1,108 creations
  6. Canada: 964 creations
  7. Pakistan: 925 creations
  8. Austria: 824 creations
  9. Italy: 672 creations
  10. Germany: 575 creations

c. Details by Solution of Top 3 Countries with Volumes

Shopify

  • Global: Undisputed leader, with tens of thousands of new creations each week.
  • Top 3 countries: United States (9,789 creations), United Kingdom (2,594 creations), France (2,268 creations)

WooCommerce

  • Global: Second choice in terms of new creations, with growing adoption.
  • Top 3 countries: United States (784 creations), England (108 creations), France (97 creations)

PrestaShop

  • Global: A more modest market share but still present.
  • Top 3 countries: France (25 creations), Spain (17 creations), Italy (4 creations)

Magento and BigCommerce

  • Global: Preferred choice for certain businesses with complex needs.
  • Top 3 countries: United States (5 creations), England (3 creations), India (1 creation)

3. Focus on France

In France, the market follows a similar trend, though on a smaller scale. Among all domains analyzed, 2,390 creations were identified in France, representing 8.00% of stores with a determined country.

Distribution by technology in France

  • Shopify: 2,268 creations
  • WooCommerce: 97 creations
  • PrestaShop: 25 creations

4. A Biweekly Update

This trend tracking will be updated every 2 weeks in order to observe developments, possible activity spikes, and the impact of different events (seasonality, promotions, etc.).

If these trends continue, 2025 could emerge as a pivotal year for online retail, marked by an explosion of new stores and diversification of platforms used.

As a reminder, these figures are obtained without the involvement of the editors of the mentioned solutions. The figures we present reflect the data available to us.

We'll see you in 2 weeks for a new update on the sector's evolution in France and around the world!

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