Brittany and digital: regional dynamism confirmed

The Brittany region displays a dynamic e-commerce ecosystem with 5,221 businesses registered, representing 5.1% of the French national market. This performance positions Brittany as an active digital region, beyond its traditional image.

Key regional figures:

  • 5,221 active e-commerce businesses
  • 8th national rank for the number of digital businesses
  • Dominant model: B2C (61.5% of businesses)
  • Preferred CMS: WooCommerce (49.9% of sites)

Distribution by department

  1. Ille-et-Vilaine (35): 1,854 businesses (35.5%) — Professional services: 1,239 (66.8%), B2B: 1,063 (57.3%)
  2. Morbihan (56): 1,344 businesses (25.7%) — Tourism and services specialization
  3. Finistère (29): 1,212 businesses (23.2%) — Maritime and food processing traditions
  4. Côtes-d'Armor (22): 811 businesses (15.5%)

Top 5 sectors

  1. Professional Services: 3,051 businesses (58.4%)
  2. Business to Business: 2,588 businesses (49.6%)
  3. Home & Garden: 1,644 businesses (31.5%)
  4. Travel & Hospitality: 1,339 businesses (25.6%)
  5. Health & Beauty: 1,172 businesses (22.4%)

Technologies

  1. WooCommerce: 2,605 sites (49.9%) — above national average (45.5%)
  2. PrestaShop: 1,152 sites (22.1%)
  3. Shopify: 960 sites (18.4%)

Business models

  • B2B: 747 businesses (14.3%)
  • B2C: 3,210 businesses (61.5%)
  • D2C: 1,188 businesses (22.8%)

Brittany's strengths

  • Territorial balance: Harmonious development across 4 departments
  • Developed tech culture: Massive WooCommerce adoption
  • Identity sectors: Tourism, maritime, food processing digitalized
  • D2C innovation: Local crafts and products valued

Methodology: Identification of e-commerce stores by CMS technology and reconciliation with businesses via legal information (SIRET/SIREN/VAT number). Active businesses are retained in the analysis.