Introduction

For publishers and agencies who want to precisely target online retailers, having a reliable and constantly updated database is essential to boost your marketing and sales campaigns. Thanks to quality information, you can effectively segment your targets, personalize your messages and thus significantly increase your conversion rates.

At a time when competition depends on the speed of identifying good opportunities, an optimized prospecting file represents a real advantage. According to Forbes, more than half of the companies interviewed in this survey do not monitor the quality of their data. Investing in data means creating a competitive advantage.

Lebot.in is thus positioned as your trusted partner by providing accurate and up-to-date data on online retailers, allowing you to reach exactly the targets that matter to your business.

The importance of a B2B database for online retailers

A B2B database lists and organizes all the essential information about your prospects. For online retailers, this includes data relating to their digital presence (website, e-commerce platform, social networks), their estimated turnover, the volume of traffic and the payment solutions used.

These elements allow you to:

  • Estimate your market depth: Quickly access all key information and prioritize future actions.
  • Segmenting effectively: Create specific segments according to criteria such as sector, size or type of platform.
  • Personalize your messages: Send tailor-made communications and engage in initial exchanges with your ICP.

An enriched and segmented database leads to more relevant campaigns and better ROI.

The key steps to create a successful prospecting file

To build an effective prospecting file in the e-commerce sector, follow these essential steps:

1. Research and collection of relevant data

Creating a quality e-commerce database involves three major challenges:

  • Identify the website:
    Databases like BuiltWith or StoreLeads are a starting point for identifying areas to focus on. As we reported in our study of the Shopify France database, with more than 78% of waste, these bases are a starting point that requires additional enrichment work.
  • Identify the company that manages the site:
    It is essential to link the site to the responsible company. This allows you to address your messages in the right language and to add context to your communications.
    General tools like Pharrow or Societeinfo associate corporate data with sites. The comprehensiveness of the databases and the freshness of the data can pose some difficulties.

  • Finding the right person within the company:
    According to our study on a pool of 140,000 “transactional” sites, only 27% of businesses have a Linkedin profile. Finding the right person within the structure can therefore be more or less simple depending on the level of information available.

There is no single solution that manages all three aspects simultaneously. That's why we designed Lebot.in, which combines these sources in a reliable and innovative way.

2. Segmentation and qualification of prospects

Organize your data to facilitate prospecting:

  • Segmentation:
     Categorize your merchants by product type, business size, platform used (Shopify, WooCommerce, etc.) or geographic location. In more than 58% of cases, Lebot.in customers start their segmentation with the Ecommerce platform.
  • Qualification:
     Evaluate the potential of each prospect segment and businesses (sales volume, traffic, social media engagement) in order to prioritize the most promising prospects.

These practices allow your marketing teams to create highly targeted messages and for sales teams to focus on the right prospects.

3. Data review and cleaning

Ensure the reliability of your base by:

  • Centralizing information in your CRM and not in Excel
    Eliminating duplicates in your CRM
  • Updating site, company, and contact information
  • Using automated tools to check the validity of the information (our API will be available in the coming weeks)
  • Respecting the RGPD by obtaining the consent of contacts and by facilitating their unsubscription.

A clean file is the guarantee of effective prospecting over time.

Tools and technologies to enrich your e-commerce database

Automation and CRM

A well-configured CRM centralizes information and tracks the history of your interactions, allowing you to:

  • Organize and segment your prospects (businesses and contacts).
  • Follow the evolution of each contact.

Based on experience, we recommend setting up a replica of the database hosted by your CRM. In case of corruption of the data set by an enrichment tool or automation, you will be able to rollback or go back.

Data enrichment with Lebot.in

Lebot.in is much more than just collecting data. Its advanced technology continuously enriches your base:

  • Daily updates of online e-commerce sites:
    Lebot.in continuously monitors the evolution of e-commerce platforms (PrestaShop, Shopify, Shopify, Magento, BigCommerce, WooCommerce,...) and payment solutions (Stripe,...), thus offering an always up-to-date vision.
  • Monthly site traffic monitoring:
    The volume of traffic on the site is a good indicator for BtoC merchant sites. Our provider allows us to share this information with you. In the case of BtoB, this indicator is not reliable to illustrate the level of turnover achieved on the platform.
  • Categorization of site activities:
    Categorization through the use of Regex is far too rigid to give a reliable and universal answer. At Lebot.in, we opted for the use of an LLM to categorize sites and identify key characteristics. As such, we identify sites aimed at the general public and professionals, as well as their area of expertise.
  • Reliable identification of social networks:
    The majority of commercial sites mention on Home their presence on social networks such as Facebook, Instagram or Tiktok. In more than 70% of cases, the mention of the Linkedin page is omitted. After testing more than 10n enrichment solutions, and faced with low data quality, we decided to create our own algorithm for identifying company pages on the professional network.
  • Business Continuity Audit:
    Our agents identify the SIRET, SIREN or intra-community VAT numbers and will check the administrative status of the company. Only active companies are present in our dataset.

These features make Lebot.in a complete solution to enrich your database and optimize your campaigns.

Conclusion

The quality of your B2B database is the basis for your growth. Reliable, segmented and regularly updated information allows you to:

  • Targeting effectively online retailers.
  • Personalize your messages according to the specificities of each prospect.
  • Optimize time of your sales teams.
  • Maximize your ROI.

Chez Lebot.in, we offer you accurate and up-to-date data to boost your campaigns and get a head start on the competition.

Don't let a poor database hold back your business opportunities. Adopt a data-driven strategy adapted to the e-commerce market today!

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visual source: https://unsplash.com/fr