PrestaShop in France — May 2026: 23,366 Active Stores and Nearly €6 Billion in Estimated Yearly Revenue
PrestaShop in France — May 2026: 23,366 Active Stores and Nearly €6 Billion in Estimated Yearly Revenue
The most complete analysis of PrestaShop stores in France: industries, regions, creation trends, payment methods, and revenue estimates.
23,366 PrestaShop Stores Identified in France
In May 2026, the lebot.in database identifies 23,366 active PrestaShop stores operated by companies registered in the French business directory (SIREN) with headquarters located in France. PrestaShop remains the leading open-source e-commerce platform in the French market, supported by a mature ecosystem of developers, agencies, and modules.
The dominant model is B2C: 71.2% of stores (16,628) sell directly to consumers. B2B represents 15.0% (3,514 stores), a much higher share than on Shopify (3.4%) — a sign that PrestaShop attracts more professionally-oriented businesses. D2C accounts for 12.2% (2,841 stores) and marketplaces for 0.7% (159).
Nearly €6 Billion in Estimated Yearly Revenue
The combined estimated GMV (Gross Merchandise Volume) of all active PrestaShop stores in France reaches €5.93 billion per year. Revenue is concentrated in a few key sectors:
- Home & Garden dominates with €2.18 billion (36.8% of total GMV) and the highest average revenue per store (€886,949)
- Fashion & Apparel follows with €968 million (16.3%)
- Health & Beauty contributes €451 million (7.6%)
- Food & Beverage represents €305 million (5.1%)
- Consumer Goods reaches €300 million (5.1%)
- Electronics: €249 million with the 2nd highest average revenue (€454,919/store)
The highest average revenue per store goes to Industrial Supplies (€1.99M/store) and Travel & Hospitality (€979,385/store) — high-value B2B niches.
Industry Breakdown: Home, Crafts, and B2B Lead
PrestaShop's industry distribution is more diversified than Shopify's, with no single dominant sector:
- Home & Garden: 2,744 stores (11.7%)
- Arts & Crafts: 2,732 stores (11.7%)
- Business-to-Business: 2,606 stores (11.2%) — a segment nearly absent on Shopify
- Fashion & Apparel: 2,502 stores (10.7%)
- Consumer Goods: 2,312 stores (9.9%)
- Health & Beauty: 1,796 stores (7.7%)
- Specialty Food: 1,506 stores (6.4%)
- Automotive: 1,331 stores (5.7%)
- Food & Beverage: 1,206 stores (5.2%)
- Sports & Leisure: 1,191 stores (5.1%)
The weight of B2B and Automotive clearly differentiates PrestaShop from Shopify, which remains centered on fashion and lifestyle. PrestaShop attracts more industrial and technical sectors, with larger product catalogs and deeper customization needs.
Traffic Segments: 87 Leaders, 11,521 Small
Using SimilarWeb data, PrestaShop stores break down into five traffic segments:
- Leaders (>200K visits/month): 87 stores (0.4%)
- Mid-Market (50K–200K): 472 stores (2.0%)
- Scaling (10K–50K): 2,091 stores (8.9%)
- Small (1K–10K): 11,521 stores (49.3%)
- Starter (<1K): 9,195 stores (39.4%)
Notable: 49.3% of PrestaShop stores fall in the Small segment (1K–10K visits), compared to 93% Starters on Shopify. This reflects a more mature installed base, with stores established for longer and more consistent traffic. The 87 Leaders represent the elite of French e-commerce on PrestaShop, including players like Chaussea, Philibert, and Alltricks.
Top 10 PrestaShop Stores in France by Traffic
The highest-traffic PrestaShop stores in France as of May 2026:
- chaussea.com — Fashion & Apparel — 2,490,508 visits/month — GMV €136.9M
- philibertnet.com — Toys & Games — 1,860,350 visits/month — GMV €26.2M
- alltricks.fr — Sports & Leisure — 1,787,399 visits/month — GMV €32.0M
- nutripure.fr — Health & Beauty — 1,608,573 visits/month — GMV €32.3M
- idmarket.com — Home & Garden — 1,437,805 visits/month — GMV €125.5M
- 50factory.com — Automotive — 1,344,303 visits/month — GMV €22.7M
- sos-accessoire.com — Home & Garden — 1,034,051 visits/month — GMV €101.7M
- vinatis.com — Food & Beverage — 850,851 visits/month — GMV €56.0M
- compagnie-des-sens.fr — Health & Beauty — 844,270 visits/month — GMV €24.2M
- alpinstore.com — Sports & Leisure — 831,150 visits/month — GMV €12.7M
This top 10 illustrates PrestaShop's sectoral diversity: fashion, sports, home, automotive, food, and health coexist — whereas Shopify's top stores are dominated by fashion and lifestyle.
Geographic Distribution: Paris Concentrates 8.4% of Stores
The geographic distribution of PrestaShop stores is more evenly spread than Shopify's (21% in Paris):
- Paris (75): 1,972 stores (8.4%)
- Nord (59): 1,100 stores (4.7%) — Lille, Roubaix, Tourcoing
- Bouches-du-Rhône (13): 985 stores (4.2%) — Marseille, Aix-en-Provence
- Rhône (69): 865 stores (3.7%) — Lyon
- Gironde (33): 662 stores (2.8%) — Bordeaux
- Hérault (34): 632 stores (2.7%) — Montpellier
- Alpes-Maritimes (06): 516 stores (2.2%) — Nice, Cannes
- Haute-Garonne (31): 510 stores (2.2%) — Toulouse
Île-de-France accounts for 19.4% of PrestaShop stores (4,541), compared to 33% on Shopify. The platform is clearly more evenly distributed across French territory, driven by a fabric of SMEs and artisans present in all regions.
Store Creation Trends: A Continuous Decline Since 2016
Store creation data reveals a pattern radically different from Shopify:
- 2009–2013: strong growth period, peaking at 1,020 creations in 2013
- 2014–2016: plateau around 940 creations/year
- 2017–2019: beginning of decline (855 → 868)
- 2020–2021: 764–809 creations — no COVID rebound, unlike Shopify
- 2022–2024: accelerating decline (634 → 460)
- 2025: 216 creations (partial year)
The absence of a COVID peak is telling: new e-commerce merchants in 2020–2021 overwhelmingly chose Shopify over PrestaShop. The platform retains a solid installed base but attracts fewer new creations, losing ground to more accessible SaaS solutions.
Payment & Technology Stack
Payment Processors
The most-used payment solutions on PrestaShop France:
- PayPlug: 864 stores — the leading French solution on PrestaShop
- PayPal: 780 stores — universal payment method
- Stripe: 132 stores
- Scalapay: 111 stores — buy-now-pay-later (BNPL)
- Amazon Pay: 63 stores
- Google Pay: 25 stores
PayPlug's dominance is specific to the PrestaShop ecosystem. This French solution, natively integrated via a dedicated module, is absent from Shopify where Shop Pay leads. PayPal remains the common denominator across all platforms.
Analytics & Tracking
- Google Analytics: 14,293 stores (61.2%)
- Facebook Pixel: 2,738 stores (11.7%)
- Google Analytics Enhanced E-commerce: 2,104 stores (9.0%)
- Cloudflare Browser Insights: 1,050 stores (4.5%)
- Hotjar: 455 stores (1.9%)
- Matomo Analytics: 331 stores (1.4%) — privacy-first open-source alternative
Google Analytics adoption at 61.2% is twice the rate observed on Shopify (30.4%), indicating that PrestaShop merchants are more equipped when it comes to performance tracking. The presence of Matomo reflects the open-source ecosystem's sensitivity to data sovereignty issues.
Domain Extensions: .fr Leads Over .com
Unlike Shopify where .com and .fr are at parity, PrestaShop merchants favor .fr:
- .fr: 11,880 stores (50.8%)
- .com: 10,577 stores (45.3%)
- .eu: 168 stores (0.7%)
- .net: 154 stores (0.7%)
- .shop: 92 stores (0.4%)
This preference for .fr reinforces PrestaShop's positioning as a local commerce platform, rooted in the French market. Internationally-oriented stores are fewer than on Shopify.
Company Profile: 89.8% Are SMEs
The legal structure of PrestaShop store operators reveals an SME-driven ecosystem:
- PME (SME): 20,983 stores (89.8%)
- ETI (Mid-cap): 894 stores (3.8%)
- GE (Large enterprise): 118 stores (0.5%)
The most common legal forms:
- SAS / SASU: 9,725 stores (41.6%)
- SARL / EURL: 8,655 stores (37.0%)
- Micro-entrepreneur / EI: 4,020 stores (17.2%)
The share of SARL (37%) is significantly higher than on Shopify (18.3%), while micro-entrepreneurs are less represented (17.2% vs 39.1%). PrestaShop attracts more established structures, often traditional retailers who have digitized their business.
Key Takeaways: 5 Numbers to Remember
- 23,366 active stores — PrestaShop remains France's leading open-source e-commerce platform
- €5.93 billion in estimated GMV — Home & Garden accounts for 36.8% of total revenue
- B2B represents 15% — three times higher than Shopify, marking a distinct positioning
- Continuous decline in creations since 2013 — no COVID rebound, a consolidating market
- PayPlug leads payments — French solution natively integrated, ahead of PayPal
Methodology
This analysis covers e-commerce sites whose SIREN number appears in legal notices, is active in the French business registry (INSEE), and whose registered headquarters is in France. The dataset includes 23,366 domains verified as of May 2026. Traffic data is sourced from SimilarWeb (monthly average). GMV estimates are computed using proprietary models based on traffic, conversion benchmarks, and average order values by industry. For a detailed description of our methodology, see our France E-commerce Overview.
Frequently Asked Questions
How many PrestaShop stores are there in France in 2026?
As of May 2026, 23,366 active PrestaShop stores are identified in France, operated by companies registered in the French business directory. PrestaShop remains France's leading open-source e-commerce platform.
What is the total revenue of PrestaShop stores in France?
The combined estimated annual GMV (Gross Merchandise Volume) of French PrestaShop stores is approximately €5.93 billion. Home & Garden dominates with €2.18 billion (36.8% of total).
What are the most popular industries on PrestaShop France?
Home & Garden leads with 2,744 stores (11.7%), followed by Arts & Crafts (2,732, 11.7%), B2B (2,606, 11.2%), Fashion & Apparel (2,502, 10.7%), and Consumer Goods (2,312, 9.9%).
What are the most popular payment methods on PrestaShop?
PayPlug leads with 864 stores, followed by PayPal (780) and Stripe (132). PayPlug is the French payment solution natively integrated into PrestaShop via a dedicated module.
Where are most PrestaShop stores located in France?
Paris (department 75) concentrates 8.4% of all French PrestaShop stores (1,972). Île-de-France accounts for 19.4%. Distribution is more even than Shopify, with strong presence in Nord (4.7%), Bouches-du-Rhône (4.2%), and Rhône (3.7%).
Further Reading
→ Shopify in France — May 2026: 28,228 Stores and €5.6 Billion
→ France E-commerce Overview — April 2026
→ StoreLeads Alternative: 78% of Shopify France Data Unusable
→ Boost Your B2B Prospecting with Quality Data
→ E-commerce Store Creation Trends — 2025 Analysis
Access the complete list of PrestaShop stores by region, sector, traffic segment, or technology via the lebot.in database.
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